LAS VEGAS—Attendees may notice some changes at this year’s International Vision Expo & Conference. In 2010, show organizers conducted a Brand Study to make certain that plans for growth continued to align with attendees’ goal of obtaining the best in education, technological advances and business practices. Information provided by the study was put back into Expo 2011 and this year’s curriculum offers eyecare professionals more than 388 hours of world-class education for every area of interest—a noteworthy increase of more than 80 hours from last year.

According to Kirk L. Smick, OD, FAAO, chairman,of the Conference Advisory Board, “more than 60 percent of the education program is dedicated to the hottest topics related to the clinical and medical care of your patients. From diagnosis and treatment of disease to contact lenses, pharmacology, neurology, and nutrients you’ll gain insight and best practices from leading clinicians that will enable you to practice to the fullest extent of your license.”

International Vision Expo & Conference also offers a wide array of business courses for eyecare professionals anywhere, with over 50 unique courses in the Business Solutions curriculum. Featuring programs such as Visionomics, The Management Business Academy and Frame Buyer’s certificate, ECPs will gain the need-to-know information to maintain and grow the fiscal strength of their practices, according to show organizers.

This year’s program covers a wealth of information for all eyecare professionals and is organized into the following segments:

Clinical/Medical: From diagnosis and treatment of disease to contact lenses, pharmacology, neurology, and nutrients you’ll gain insight and best practices from leading clinicians that will enable you to practice to the fullest extent of your license

Business Solutions: 39 exclusive business solutions courses to increase efficiency, improve practice management and provide comprehensive patient care.

Optical Technology: Gain access to the latest information on processing equipment and lens and frame technology and the clinical application of these products for increased patient satisfaction.

Contact Lenses: Comprehensive and extensive education offerings range from the entry-level Boot Camp for technicians and opticians to contemporary hot topics like lens care and advanced sessions such as scleral lens technologies.

Board Certification Review: A unique curriculum design and teaching method to foster clinical problem-solving. Twenty hours of comprehensive preparation for the Board Certification Exam for all optometrists. Includes how to prepare and study for the exam featuring proven test-taking strategies.

Visionomics: 15 courses focused on tips for assessing and maximizing the profits and profitability of a practice in any economy.

 
Management & Business Academy: The acclaimed MBA offers effective management strategies and proven methods for independent optometric practices to optimize patient satisfaction and financial performance.

Frame Buyers Certificate Program: 13 hours of content dedicated to streamline the process of managing, monitoring, positioning and promoting your frame inventory.

Staff Training and Cross Training: Grow your business and enhance patient care by building the skills of your entire staff. From Boot Camp for new hires to hands on workshops this is the most cost effective way to engage and educate your team

Allied Health: 16 hours of education designed for technologists, paraoptometrics and assistants. Expand your ophthalmic practice knowledge from history taking to examination and discover ways to assist and add value in a medical environment.

Medical & Scientific Theater: International Vision Expo is pleased to offer a special series of supplier endorsed complimentary educational sessions at the Medical & Scientific Theater. The Theater is located in the Lens & Processing Technology Pavilion in the exhibit hall, Booth # 4121.

These sessions are free, but registration is required. Seating is limited and sessions are subject to availability. Upgrade your registration today to include these free sessions. Contact Vision Expo client services representatives Monday through Friday, 9 a.m. – 5 p.m. (EST) at (800) 811-7151. ■