SAN JOSE, Calif.—Global Eye Ventures, developers of the EyeXam mobile application, has announced new sponsorships with industry partners to provide consumers a “powerful and fully enhanced user experience while searching for a local eyecare provider.” Sponsors will "mobil-eyez" selected eyecare practices by supporting the development of their Mobile Virtual Profile (MVP), thus highlighting these practices to current and future patients via the mobile space, social media and other channels. Sponsors to date include Eyefinity, Vision Source, Menicon America, SynergEyes, Focus Laboratories and QSpex Technologies. Discussions with other potential sponsors are currently in progress, EyeXam said.

“Consumers are increasingly moving to mobile and the EyeXam app will give Menicon WebStore doctors a foothold in that rapidly expanding arena as well as greater access to EyeXam's growing pool of over one million potential patients," said Jonathan Jacobson, president of Menicon America.

EyeXam is now available on Apple iOS (iPhone, iPad and iPod touch) and Android devices reaching over 700 million mobile users, an announcement said. Through its partnership with Eyefinity, EyeXam has over 28,000 eyecare professionals listed in a GPS-based directory. Vision Source has also renewed its partnership with EyeXam and is providing its member-offices branded listings.

"The overwhelming interest and demand by consumers downloading the EyeXam app has opened a new avenue for eyecare practitioners to connect with new and existing patients, and for the eyecare industry to reach and directly interact with a motivated target audience. The primary purpose is to educate the public on the importance of professional eye examinations and drive more patient traffic to eyecare practices" said Nikki Iravani, OD, founder and CEO of Global EyeVentures.