Advantica Launches

CLEARWATER, Fla.— Advantica, a leading ancillary benefits company, announced the launch of, a proprietary online mail order contact lens program. offers competitive pricing, an extensive selection of contact lenses including all major brands, easy customer navigation and convenient online order processing, the company said The program is available to members covered by vision plans administered by Advantica for employer groups and health plans, as well as the general public. The general public will receive discounts on mail order contact lenses. Members have the added value of reimbursement on qualified purchases based on their plan coverage allowances.

“We anticipate that many contact lens wearers will be able to take advantage of this new contact lens program, given the higher annual supply cost associated with new contact lens materials and current market trends toward disposable lens products,” shared Andy Davis, senior vice president of sales and marketing at Advantica.

All contact lens orders will be shipped in full compliance with current contact lens prescription regulations, the company said, adding that prescriptions are verified prior to shipping by obtaining a copy of the contact lens prescription or contacting the eyecare provider to verify the prescription.