Carl Zeiss Vision Unveils New Loyalty Program for Eyecare Professionals

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SAN DIEGO—Carl Zeiss Vision has launched the ZEISS Practice Advantage, a program that will reward ZEISS customers with a comprehensive array of practice support resources.

The ZEISS Practice Advantage is open to independent eyecare professionals with a ZEISS account. Members will receive points for ZEISS-branded progressive and customized single vision lenses and coatings, as well as i.ProfilerPlus and i.Terminal 2 by ZEISS.

“We pride ourselves on offering the best lenses and coatings to our customers, but we also know that in today’s market, we have to do more,” said Joe Donahoe, Carl Zeiss Vision’s president, North America. “Our goal with this program is to make it easy for our customers to acquire tools that will help increase patient satisfaction, practice effectiveness and profitability. The ZEISS Practice Advantage provides access to the resources practices need through our Preferred Partner program.”

Points can be applied toward instruments from Carl Zeiss Meditec and other Preferred Partners. A wide range of services are available from leading providers including web design, search engine optimization, patient connectivity and recall, in-office patient communication and practice effectiveness consultation. In addition, ZEISS has developed a number of tools available exclusively to ZEISS Practice Advantage members, including online staff training and consumer marketing.

Said Aimée LaFont Leifer, head of medical business development at Demandforce, a leading provider of automated patient communication services, “We are proud to be a preferred partner in the ZEISS Practice Advantage.

Demandforce has proven effective in acquiring new patients and retaining current patients, and we’re pleased that ZEISS is making these benefits more accessible to their loyal customers.”

Bill Scott, president of Jobson ECP Business Services, said, “ZEISS and ECP Business Services share a commitment to helping practices increase their success through our Jobson Video Services, EyeDocApp and ECPSocial products. The ZEISS Practice Advantage demonstrates that commitment. As a Preferred Partner, we look forward to helping ZEISS customers fulfill their potential.”

“EyeVertise excels in helping the eyecare professional market their business through custom website solutions and internet marketing strategies just for the ECP,” said Terry Adler, EyeVertise president. “We appreciate that ZEISS recognizes the value of this service by including us as a preferred partner in ZEISS Practice Advantage.”