Latest News Dates and Venue Set for Optrafair London 2014 By Staff Wednesday, March 27, 2013 12:27 AM WEST KENSINGTON, London—Optrafair London 2014 will be held in the heart of this capital city, at Olympia Central, West Kensington, from April 11 to 13, with the new show set to run in alternate years to the main Optrafair event in Birmingham, according to the show’s organizers. The Federation of Manufacturing Opticians (FMO) said Optrafair London would provide optical professionals with a chance to see the latest advances in eyecare products, fashion and services in one of the most exciting cities in the world. For over 40 years, Optrafair has provided the U.K .optical industry with a world-class exhibition in Birmingham. The FMO’s announcement means the profession and industry can be confident that a world-class event will now take place in London as well and will provide a showcase for U.K. optical brands in an overseas destination gaining in popularity. The FMO will host Optrafair London in partnership with one of the best known names in optics, according to FMO chief executive, Malcolm Polley who said, “We feel that the combination of two of the most respected organizations serving the optical market will bring a great new energy to the sector’s exhibitions. The synergy of these two organizations and depth of knowledge of the optical market is unrivaled.” More news on how to attend or exhibit at Optrafair London will become available over the next few weeks. For more information, contact firstname.lastname@example.org.