High Visibility: In the Mood for Music

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High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.



All the music greats have a signature eyewear style – Buddy Holly, Elton John, John Lennon, just to name a few. In this edition of Hi Vis we prove once again that music and stylish eyewear go hand in hand with four brands and their musical collaborations…

With a strong passion for music and the great outdoors, G. Love and Kaenon have joined together on the Special Sauce Burnet sunglass featuring a classic matte black frame with rich tortoise hues, combined with the brand’s patented SR-91 polarized lenses, inspired by the musician known for taking classic blues music and adding his own special twist. “I'm pleased be the first one to tell you how amazing it is to look through my new Special Sauce Burnets,” said G.Love, a.k.a. Garrett Dutton. “Kaenon's high quality polarized lenses are like heaven for my eyes. Whether I'm fishing, heading out for a surf or jamming on the front porch, these shades have both the high style and functionality that only Kaenon could deliver. Niiiiice.” The special edition frames are now available for pre-order on www.kaenon.com...



Oliver Peoples has collaborated on a sunglass with L.A. native Beck, one of the most imaginative alternative music artists in the industry. Oliver Peoples believes music is a key component in expressing the essence of the brand and product. Beck worked with Oliver Peoples for two years to develop the details of this sunglass, the result is the Japanese handmade Double Helix frame, named after the double-helix of human DNA. Its namesake is represented by the slim stripes and double colors of the frame, which seem to change color depending upon the angle from which it is viewed. Using a vintage pattern from Italy as a base, custom-made material was produced that appears as clear stripes from the front, while looking pink or yellow from the sides, a color palette selected by Beck. Beck’s signature is printed on the inside of the right temple and the logo design is used in the Beck album Mutations. The frame comes with a Porter’s custom-made original case especially designed for the style and duplicates Beck’s signature on the inside of the case. Available on www.oliverpeopls.com...



Burberry has presented its new Summer 2012 Eyewear campaign featuring a cast of British musicians: One Night Only, Marika Hackman, Life in Film and The Daydream Club. As part of the campaign, which launched earlier this month, the acts recorded exclusive tracks for Burberry, with accompanying music videos filmed on set in London, which will be revealed throughout the month. Selected by Burberry chief creative officer, Christopher Bailey, the acts reflect the brand’s heritage of supporting upcoming British talent. The campaign also highlights a new collection of timeless Burberry aviator eyewear styles from Luxottica inspired by the spirit, attitude and energy of Burberry, music and British summer. The campaign will evolve with offline and online communication throughout the summer, giving Burberry fans access to exclusive content through global Burberry platforms including Burberry.com, YouTube, Facebook, Sina, Weibo, Youku and Twitter. All four acts will also each perform live at Burberry events in Paris, Milan, New York and Sydney over four nights in May. More information is available on www.OneNightOnlyOnline.com...



Country music superstar Kenny Chesney and Costa Sunglasses recently presented a check for $50,000 to Pat Murray of the Coastal Conservation Association (CCA). The funds were raised through sales of Kenny Chesney’s Limited Edition line of Costa Sunglasses during his 2011 “Goin’ Coastal” nationwide concert tour. Chesney had selected five Costa styles for his limited edition line and only a limited number are being produced. Each style – Hammerhead, Caballito, Rincon, Howler and Little Harbor – feature unique hand drawn artwork etched inside the temples, along with Chesney’s signature. Pictured left to right are Pat Murray, president of CCA, Kenny Chesney; Amanda Perryman, marketing manager of Costa Sunglasses and Brett Palmer, CEO of AbiJack Management, the corporate sponsorship management firm that managed the collaboration…