Hilco Acquires i-Promotions

PLAINVILLE, Mass.— Hilco (The Hilsinger Company) has acquired i-Promotions, a St. Louis-based supplier of eyecare supplies, eyewear accessories and promotional products.

Established in 1997, i-Promotions currently services more than 6,000 eyecare professionals across the U.S. With the acquisition of the company, which has been a Hilco distributor for many years, i-Promotions’ founder and president, Charlotte Slankard, will remain with the company as sales manager, a statement from Hilco said.

Hilco is one of the industry’s largest producers of personalized lens care products and optical cases. According to Hilco president Bob Nahmias, “Customers of both companies will benefit from an expanded line of smart optical solutions and practice growth products, including a dynamic new brand-building program.”

He added, “This acquisition takes Hilco’s practice brand-building program to a new level. i-Promotions adds practice identity and logo creation services and expands our product range to printed materials (business cards, recall notices, etc.) and thousands of promotional products for in-office use or community outreach.”