MODO Names Tontodonati as New Vice President of Marketing and Licensed Brands

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NEW YORK— MODO has appointed Liz Tontodonati to the new position of vice president of marketing and licensed brands.

Tontodonati, who started with MODO earlier this month, joins the company with extensive experience in marketing and brand management. A graduate of the Fashion Institute of Technology, she began her career at the Limited Stores and the Swatch Watch Company before joining the optical Industry where she held management positions in marketing, product development, and brand management at Carrera, Marcolin, and, most recently, at Viva International Group.

Tontodonati will report to Pierre Fay, CEO North America for MODO and will be based in MODO’s Soho office here. She will lead MODO’s marketing efforts in the U.S. and will be responsible for the management of licensed brands including product development, the company said.

MODO’s Fay added, “We are very excited to welcome Liz to the MODO family. We are thrilled to have a person with a strong background and successful track record like Liz joining our team and helping us to achieve our goal of being the best boutique frame company in the industry.”