Music to Our Eyes and the Future of Independent Optometry on VisionMonday.com By Staff Friday, May 31, 2013 12:15 AM NEW YORK—Cutting-edge musicians, and the DJs who bring their music to our ears, have long been associated with their eyewear. In the latest edition of Hi Vis, this decades-long trend continues with three eyewear introductions and the musicians and DJs who rock them wearing styles from Luxottica’s Burberry Eyewear, IVI Eyewear and Monocle Order. The special report, Challenges and Opportunities in the Future of Independent Optometry, developed by Review of Optometric Business, presents a strategic SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the current competitive situation faced by independent ODs across the U.S. The analysis, commissioned by Vision Source, examines such topics as optical chain competition, managed care plans and the rise of internet sales. Read the Digital Edition here.