By Deirdre Carroll: Senior Editor

 
MINNEAPOLIS—Ogi Eyewear is launching Evo-Tec, a new eyewear collection for the modern male.

“Ogi feels men are consistently overlooked in the marketplace,” said Joe Tallier, vice president of global sales for Ogi. “In 2013, we will be focusing on men’s eyewear beginning with the Evo–Tec collection. The transcendent build, adjustable nose pads and lightweight durability will enable a tailored fit and we believe the modern male will embrace the Evo-Tec collection.”

Constructed of an exceptionally lightweight material, these new Evo-Tec designs merge the warm appearance of plastic with the thinness and lightweight aspects of titanium coupled with Ogi’s proprietary coloring process. The initial launch collection of Evo-Tec includes five styles each available in four different color combinations. A featured style of the new collection is the 4801. Featuring soft lines and smooth curves, the 4801’s classic rectangle shape paired with the lightweight Ultem provides impeccable comfort and durability in a matte finish and color combinations like tortoise, green demi and blue demi.

To support the launch, Evo-Tec counter cards, postcards, large window banners and logo plaques from Ogi Eyewear are available.

Dispenser Price Guide: $$$$  ■

dcarroll@jobson.com