Orange 21 Makes 3 Senior Exec Appointments

CARLSBAD, Calif.—Orange 21 Inc., maker of the Spy Optic, O’Neil, Margaritaville and Melodies by MJB brands, has announced the appointment of Carol Montgomery as CEO, the promotion of current Orange 21 vice president of marketing, Michael Marckx, to president, and the appointment of Michael Angel as interim CFO.

Montgomery joins Orange 21 after more than a decade of consulting on matters of strategy, product development, marketing and other business-building issues in the sunglass/optical industry, according to the company. She previously served as a vice president and officer at Sunglass Hut International Inc.; as chairman and CEO at Revo Inc.; and in an array of senior management roles at advertising and integrated marketing firms servicing technology and general consumer brands. Montgomery replaces exiting CEO Stone Douglass.

Marckx takes on a new role as president. He will oversee day-to-day operations and sales and marketing of SPY eyewear and the company’s licensed other interests, said a statement from Orange 21. Marckx, an action sports industry veteran and current chairman of the board of the Surfrider Foundation, was vice president of global marketing for Globe International before joining Orange 21. Prior to Globe, he was vice president of marketing and advertising with Ocean Pacific (Op), as well as previously serving as vice president of marketing and entertainment with the Broadband Interactive Group (BIG). His experience also includes tenure as a publisher and marketing head for The Surfing Group, a former subsidiary of PRIMEDIA Inc.

Angel enters a post left vacant since February 2010, which Douglass had been filling as acting CFO. He was previously vice president and chief accounting officer at Bell Microproducts, where he served until its acquisition in 2010. Prior to Bell, he served for approximately 10 years in various CFO capacities within the medical devices and information technologies industries.