Safilo and Fendi Announce Licensing Agreement

PADUA— Safilo Group (SFL.MI) and Fendi have signed a nine-year licensing agreement for the design, production and worldwide distribution of Fendi sunglasses and optical frames, valid until Dec. 31 2022.

“It is with great satisfaction that we announce this agreement with Fendi,” said Roberto Vedovotto, CEO of Safilo Group. “We are proud to add to our portfolio a brand featuring such a great and extraordinary heritage. The savoir faire which has always distinguished Fendi bags, accessories and clothes will be highlighted and fully transferred to the eyewear collections thanks to Safilo’s expertise and proficiency. This agreement further strengthens our partnership with LVMH Group, thereby allowing Safilo to create an even closer relationship with our best clients worldwide.”

“Our decision to sign a partnership agreement with Safilo Group arises from deeply shared common values and intentions,” added Pietro Beccari, chairman and CEO of Fendi. “Safilo’s know-how, their obsession for quality and innovation, together with the history and undisputed experience acquired throughout the years in the eyewear industry, are core elements which perfectly match Fendi, an iconic brand inspired by a great and established tradition, but constantly cutting-edge and forward-looking.”

The Fendi eyewear collections from Safilo will be available January 2014 in Fendi boutiques, as well as in the best department and optical stores worldwide, according to a statement from the two companies.

Marchon, which has had the Fendi eyewear license since 1991 domestically and 2005 globally, will honor existing Fendi eyewear consumer warranties. Their agreement with the Italian fashion house expires effective Jan. 1, 2014 with a six month sell-off period.

“While we have had a successful collaboration with Fendi for many years, we have come to a mutual agreement with them on the conclusion and transition of our license,” according to Claudio Gottardi, president and CEO of Marchon.