Vision Source The Exchange Draws Record Attendance

(L to R) Vision Source's VP Walt West, OD, founder Glenn Ellisor, OD and new president/COO Jim Greenwood talked about a range of new branding, training and education programs at The Exchange.
LAS VEGAS—The newly branded annual Vision Source member meeting, The Exchange, hosted more than 3,100 attendees last week here at Caesars Palace. The far ranging program at the eyecare alliance's North American meeting addressed the group's growth plans, introduced new members of the executive team, national branding and upcoming education and practice growth initiatives as well as issues in the managed health care realm which are impacting eyecare professionals.

Vision Source founder, Glenn Ellisor, OD kicked off the meeting by saying, "Change is impacting virtually all aspects of vision care from business to technology." Referring to Vision Source's 5,500 members in rhe U.S. and Canada as "our secret sauce," Ellisor told the crowd, "Remember, what happens in Vegas...are valuable ideas taken home by you to your practices."

Added newly appointed Vision Source president and chief operating officer Jim Greenwood, "One of my top priorities is to educate current and potential members on the upcoming health care changes and prepare them for what is to come. It is important for independent practitioners to have a strong brand presence, support system and network during health care reform." Greenwood also shared his experiences in the health care market at Concentra.

Special guests included Michael Wilson, founder and CEO of Healthcare Highways, and Neil Godbey, Principle of Advanced Plan for Health, who discussed opportunities and obstacles surrounding the Affordable Care Act. Gary Gerber, OD hosted his live radio show, The Power Hour, on site Friday night.

Baseball Hall of Famer and Transitions lens wearer, Cal Ripken, Jr., held an exclusive meet and greet with 30 members. Vision Source also announced a national television advertising campaign with Transitions Optical which will launch via major media and be tagged with Vision Source, directing consumers to members via the group's website.

Members received the first-ever Vision Source Marketing Tool Kit featuring more than 150 customizable consumer-focused collateral pieces that cover marketing, advertising, branding, public relations and social media.

Several Vision Source practices were honored for their outstanding performance.
Largest Volume Increase was awarded to Branning Hollis, OD and Mona Kardani, OD of Valrico, Fla.
Largest Dollar Increase was awarded to Billy Cook, OD, Jeffrey Grigsby, OD, Dennis Neely, OD and Robert Sheets, OD of Midland, Texas.
Largest Volume & Dollar Increase went to Jamie King, OD of Rockford, Ill.

Look for additional coverage and photos from the Vision Source Exchange on and in Vision Monday coming soon.