Warby Parker Offers a Glimpse of its 2012 Business in ‘Annual Report’

NEW YORK— Warby Parker teasingly offered a glimpse of its business with the release this week of its characteristically quirky ‘annual report.’

Alongside trivia such as how much Mexican food is served at its office lunches, the iconoclastic eyewear company revealed that it distributed over 250,000 pairs of glasses to people in need in 2012. Taking into account the company’s buy-a-pair, give-a-pair policy, and the fact that many of its frames are priced at $95, VMail estimates that this translates into roughly $23.7 million in annual sales, up about 150 percent from 2011 when the company reported it donated over 100,000 pairs.

Warby Parker noted that fourth quarter was its top sales period in 2012, and that it sold 252 monocles during the year. The company also reported that it opened six showrooms in 2012: in The Hamptons in Long Island, N.Y., The Standard (New York, Los Angeles, Miami), as well as in Charleston, S.C. and Nashville, Tenn. The company said its workforce grew to 155 full- and part-time employees, more than double the size in 2011.