Train Your Staff that Blue Light Lenses Are a New Product Category

By Evan Kestenbaum, MBA, and Valerie Manso, dba contributors
Tuesday, December 02, 2014 12:48 PM As digital device usage soars, the resulting digital eyestrain and exposure to damaging blue light has created a new product category for regional optical retailing groups—blue light lenses. As of January 2014, 90 percent of American adults had a cell phone, 58 percent had a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to the Pew Internet Projects mobile technology research.

Keeping Schedules Full in Practices with Multiple Doctors and Locations

By Evan Kestenbaum, MBA, dba Contributor
Tuesday, September 23, 2014 1:30 PM When it comes to keeping established patients coming back to the practice, most optometric offices employ a variety of recall and appointment reminder systems.
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