EssilorLuxottica is rolling out its first campaign as a combined company to raise awareness about poor vision among children. In conjunction with World Sight Day on Oct. 14, the company collaborated with renowned Australian artist and illustrator Karan Singh to create bold, colorful and eye-catching visuals to highlight and reinforce the importance of eye health.

Pivotal to EssilorLuxottica’s campaign is the www.putvisionfirst.com website, which offers visitors the possibility to learn more on the importance of good vision for children’s health and future, as well as to take action through an accessible online vision-screening test. In parallel, the Group’s Optical Retail brands, including LensCrafters in North America, Salmoiraghi & Viganò in Italy and OPSM in Australia, will participate in this mobilization by running a dedicated consumer campaign featuring works from the same artist.

“By collaborating with renowned artist Karan Singh for this impactful campaign, EssilorLuxottica reaffirms its commitment to bringing good vision to everyone and helping people see more, be more and live life to its fullest. As a global leader, we have the responsibility to do the heavy lifting in building a brighter future for future generations. This starts with raising global awareness about the importance of regular vision screenings and concrete initiatives to improve access to vision solutions.

With these creative campaigns, we are taking another step forward to enable the adults of tomorrow to pursue their dreams without being limited by poor vision,” commented Francesco Milleri and Paul du Saillant, respectively CEO and deputy CEO of EssilorLuxottica.

For additional information on EssilorLuxottica’s efforts to combat poor vision, visit www.essilorluxottica.com/sustainability/eyes-on-world-sight.