Snapchat might be tops with teens when it comes to their favorite social media platform, but Gen Z prefers to engage with brands on Instagram. According to a spring 2019 report from investment bank and asset management firm Piper Jaffray, 73 percent of Gen Zers (those ages 7 to 22 per the report) said they preferred brands to contact them about new products through Instagram, with Snapchat following as the preferred method at roughly 50 percent.

Instagram is quickly becoming the go-to channel for many brands to engage younger consumers because its shoppable features have turned conversion into an authentic part of the platform experience. The platform is also keen on providing consumers a frictionless shopping experience through its in-app checkout feature, including major brands such as Nike, the second most popular shopping website among teens, according to Piper Jaffray.

But Instagram isn't the only social platform marketers have to reach this generation. According to a November 2018 survey from video creation platform Wibbitz, an equal number of digital video viewers (13 percent) ages 18 to 22 said they follow their favorite brands on LinkedIn as well. Slightly fewer respondents noted the same for Twitter and Facebook.

Find out more about how different generations engage with brands in this feature from eMarketer.