Millennials enjoy the eyeglass shopping experience the most across all generations and eyecare professionals have the most influence on their purchasing decisions—according to the white paper, “The Eyeglass Consumer: Generational Shopping Behaviors toward Transitions Light Intelligent Lenses,” released by Transitions Optical.

Shopping for new eyeglasses is viewed as an enjoyable experience by almost half of eyeglass wearers, regardless of age. However, among Millennials the number is even higher with 59 percent rating the experience of shopping for
new eyeglasses as enjoyable or easy.

This statement is underscored by 32 percent of all wearers who said they feel intelligent or smart when they put on their glasses. Millennials are far more likely than other generations to say they feel attractive and cool when they put on their glasses.

Considering aspects that would improve their shopping experience (from the time they walk in the door for the eye exam until they leave the practice or store), over half of all wearers reported clear upfront costs as the single most important factor. Gen X shoppers rated cost transparency highest, at 56 percent.

Half of wearers also indicated their shopping experience would be improved with a wider selection of frames and a third by having an eyecare professional they trust.

The white paper joins a host of other resources—including an infographic and video presentation from Jason Dorsey, millennial speaker and researcher—which can be found on TransitionsPRO.com/Generations.

The white paper—and supporting materials—provide an in-depth look into consumer eyeglass purchasing habits of all generations and provides insights on how to improve the overall shopping experience, purchase influences and Transitions brand perceptions.