Instagram Is an Essential Small Business Tool and Tactic

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The folks at HootSuite, one of the most frequently-used social media scheduling platforms, have put together many resources to help businesses of all types maximize their social media presence and connection to consumers. For small businesses in particular, Instagram has become a critical “voice” for brands and business, amping up the power of social media connections for independents. Check out HootSuite’s recent Practical 6-Step Guide. It covers everything you need to know, including “how-to’s” as well as strategies, details about posting times and content creation.

Their special report features many helpful links and proven resources, including this post about how to best define your target market, speak to that audience and build connections.