Hard Rock Cafe to Welcome EyeRock on March 19


NEW YORK—Thirty of the optical industry’s best rock musicians and singers will collaborate for the fourth annual EyeRock at The Hard Rock Café in New York City’s Times Square on Saturday, March 19 from 9 p.m. to 1 a.m. The concert will benefit OneSight, a non-profit organization affiliated
with Luxottica, that delivers free vision care

The EyeRock Band performing last year’s at B.B. King’s in
Time Square.

and eyewear to underprivileged individuals worldwide. Converse and John Varvatos by REM Eyewear is returning as EyeRock’s presenting sponsor.

“This is the coolest, most fun event our industry puts together each year,” said Mike Hundert, CEO of REM Eyewear, who called the concert “a one of a kind” event. We’re thrilled to support it and the wonderful good that comes from its success.”

To date, the other corporate sponsors are Combined Insurance, Luxottica, Satisloh and Seiko. The Jobson Optical Group is the official media sponsor. EyeRock sponsorship is a perfect way for companies to showcase their support for OneSight while providing great add-on entertainment in mid-town Manhattan for clients attending Vision Expo East, according to the show’s organizers. Sponsors receive many benefits, including complimentary tickets.

“The Hard Rock Café in Times Square is a vibrant new location for EyeRock and we are expecting our biggest crowd ever,” said Greg Hare, executive director of OneSight. “You won’t want to miss the chance to see your industry colleagues perform at such a prestigious venue.”

Tickets for the event are available for a $75 donation to OneSight and will be available starting Feb. 1. For more information about EyeRock New York or to become a sponsor, visit www.onesight.org.