TORONTO and MONTREAL, Canada—VuePoint IDS has announced the launch date of a new digital service for Canadian eyecare professionals. Canadian Eye Care Business Review (CECBR) will be a collaboration between VuePoint, publishers of Optik Magazine and InfoClip e-newsletters, Review of Optometric Business (published by Jobson Medical Information LLC.), Canadian eyecare practitioners and Canadian suppliers supporting independent eyecare.

The digital service will be available online in web format and delivered in a biweekly e-newsletter starting in January 2017.

Canadian Eye Care Business Review will be solely dedicated to the business of eyecare in the Canadian context. “Much of the currently available resources are framed for a U.S. perspective. CECBR will focus on Canadian relevance, providing original Canadian content from eyecare professionals and subject matter experts, coupled with edited content from our publishing partners with relevancy to Canadian practices,” said David Pietrobon, president of VuePoint iDS.

Drs. Tina and Jeff Goodhew, from Abbey Eye Care in Oakville, Ontario will serve as co-chief editors of CEDBR. The Goodhews bring their passion for private practice and the experience of having built independent optometric practices in three different Canadian Provinces, Pietrobon noted.

“We hope to develop original and exciting content that informs and engages the reader; with the focused mission of helping independent eyecare professionals succeed,” said co-editor Tina Goodhew, OD.

Jeff Goodhew, OD added, “The business and clinical aspects of practice are interconnected. The more successful we are in business practice, the more opportunity we have to deliver excellent patient care through leading edge technology that complements professional services.”

Foundation supporters of Canadian Eye Care Business Review include Johnson & Johnson Vision Care, Zeiss Vision Care, Zeiss Meditec, FramesData Canada, LearnEyeCare LLC, and iMatrix. These suppliers have confirmed their commitment to the project, which in turn supports the growth and vibrancy of independent eyecare professionals.

The site launch countdown is available at www.cebr.ca. Inquiries about Canadian Eye Care Business Review can be directed to David Pietrobon at dpietrobon@eyecareupdate.com or (226) 780- 6871 x5111.