Insights for 1-18-19

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"Real-time B2B dashboards will enable sales teams to have more efficient agreements with retailers, bringing trade budgets more in-line with media and becoming more transparent. Sales teams will focus on product assortment, ecommerce-specific packaging and retailer-exclusivity. Marketing teams will be able to access data to drive more informed optimizations of their media, including sales data from their distribution partners."

-Cassandra Stevens, global commerce director at the media agency Zenith, as quoted earlier this month by Marketing Week in a report identifying five trends that are expected to reshape media in 2019.