"Meaningful, comprehensive federal privacy legislation should not only aim to put consumers in control of their data, it should also shine a light on actors trafficking in your data behind the scenes. Some state laws are looking to accomplish just that, but right now there is no federal standard protecting Americans from these practices."

-Apple chief executive officer Tim Cook, writing in an essay, “You Deserve Privacy Online. Here's How You Could Actually Get It,” published last week on Time.com.