"Far too much of the intellectual firepower of our industry is being spent on fixing problems versus focusing on delighting the people we serve. The problem is [that] many of the platforms were not originally built for advertising. They were built for social communication and freedom of expression. We’ve all had a hand in monetizing them and we’ve all been trying to retrofit our media and advertising standards for years, but it’s only partially working."

-Procter & Gamble chief brand officer Marc Pritchard, speaking last week at the Association of National Advertisers media conference, as reported by Marketing Week.