OXFORD— Adlens, the Oxford-based company specializing in variable focus eyewear, has promoted Drew Oppermann to international sales manager.

Oppermann, who has more than 20 years of optical industry experience, joined Adlens in late 2011, working on international business development with a primary focus on Latin America. In his new role, Oppermann will develop European markets for Adlens, adding value by growing strong optical and non-optical partnerships in each country.

Oppermann has a strong background in international business development. In the 1990s he started an Italian subsidiary for Viva International Group in Treviso, Italy that became the company’s international headquarters. He then held a number of global sales, marketing and operational positions until early 2008, when he was promoted to lead Viva’s international division in New Jersey. His responsibilities included sales, marketing and distribution of high-profile eyewear brands such as Guess, Tommy Hilfiger and Gant in over 90 countries.