FORT WORTH, Texas—Alcon opened the Alcon Experience Center, a comprehensive eye health education and training center that integrates products and technologies from Alcon’s surgical, ophthalmic pharmaceuticals and vision care businesses.

Officially opened on Dec. 4, the Alcon Experience Center will help train and educate professionals by providing hands-on training and allowing doctors from around the world to become immersed in Alcon’s technology by providing a realistic practice environment.

Additionally, the center will host high school and university students throughout the North Texas region as part of its efforts to promote education in science, technology, engineering and math (STEM).

The area, which is more than 36,000 square feet of space, will allow visitors to benefit from immersive training and educational experiences using the latest advances in ophthalmology and optometry. The Alcon Experience Center will offer a fully-equipped optometric training area with exam lanes, enhanced wet labs for ophthalmic surgical training as well as a variety of interactive cataract and Lasik technologies.

In addition to this, the center will also have an over-the-counter studio designed for retail customers to test and validate on-and off-shelf merchandising concepts as well as an interactive digital technology experience throughout the center.