SAN LUIS OBISPO, Calif.—Live Eyewear Inc. has promoted Alex Burke to the position of specialty sales manager.

“Our Specialty Sporting Goods business had seen tremendous growth over the last 10 years,” Burke stated. “I’ve been involved at various levels in helping achieve this growth and I am excited to take on the challenge of the lead role in growing our Specialty business going forward. With the support of our internal customer service team, independent sales representatives and our ever growing network of dedicated authorized retailers, I know we're going to see exponential growth in Specialty for the future.”

In his new role, Burke is responsible for the development and management of Live Eyewear’s sales activities in the Specialty Sporting Goods market segment. He previously served as key account manager and has experience in developing programs with both the Optical and the Specialty Sporting Goods accounts for Live Eyewear.