BRIDGEWATER, N.J.—February is National Age-related Macular Degeneration (AMD) Awareness Month and Bausch + Lomb along with Prevent Blindness are partnering for a second year in a row on the #WhyEyeFight Campaign.

This campaign urges patients to join the fight for their sight by spreading the word about eye health and AMD. In an effort to engage patients, Bausch + Lomb has also partnered with Jeopardy!, America’s Favorite Quiz Show to jump start AMD Awareness Month with a special eye health category which will air on Feb. 7.

Additionally, this year’s campaign includes a consumer-focused social media initiative. During the month of February, consumers can raise awareness through social media and for every “like” or “share” of a Bausch + Lomb Facebook post promoting AMD Awareness Month, Bausch + Lomb will donate $1 to Prevent Blindness, up to $25,000. Patients are urged to visit Facebook or Twitter and share a picture or video with a caption telling why your vision is important to you with the hashtag #WhyEyeFight.

For more information, visit joyofsight.com/whyeyefight.