C&E Vision and Luxottica Team Up on Practice Makeover Contest

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SAN CLEMENTE, Calif.— C&E Vision Services, a leading national optical buying group, has teamed up with Luxottica to makeover the retail space of the winner of a contest they are conducting.

Designed to promote the “art of retailing,” the contest will award the winning practice In Store Merchandising, Staff Training on the Art of Retailing, a new Luxottica Brand (collection of frames selected by Luxottica to enhance the needs of the winning practice) and a $100 American Express Gift Check.

Details on how to enter and other information can be found at www.cevision.com/landing/makeover. Entries must be received by Aug. 31, 2014 and the winner will be announced no later than Oct. 1, 2014.

David Carneal, C&E’s director of buying group relations, stated, “We are excited to be working with Luxottica to highlight the importance of retailing to an eyecare practice.”

According to Luxottica’s Jennifer Brown, director of business, 3O channel, “Consumers today are looking for a brand experience. We are happy to partner with C&E to share our merchandising knowledge and bring a brand to life in one of their member’s practices.”