PITTSBURGH—The newest brand to join the Norman Childs’ family of eyewear companies, Chromos Eyewear opened its first physical location on Wednesday, July 1, 2015. With last week’s opening in the trendy Lawrenceville section of Pittsburgh, Chromos now consists of a line of eyewear, a give-back program that provides eyecare and eyewear to the area’s underserved children, and now its first brick-and-mortar location.

Founded by Daniel Childs, Norman Childs’ son, Chromos joins the family of eyewear companies that consist of Eyetique, 3 Guys Optical and Norman Childs Eyewear.

Childs opened the first Chromos store here to reach the college students, recent graduates, young professional adults and socially conscious shoppers who he felt would be most interested in the affordable Chromos Eyewear line and its accompanying give-back program. He described the area as having “a lot of young professionals with a little bit of a hipster vibe, up and coming local restaurants, food trucks, art galleries and unique shops. We’re very excited to be part of Lawrenceville’s thriving business community. We feel our line is perfectly aligned for residents and visitors to Lawrenceville, as well as surrounding communities.”

The store will feature Chromos Eyewear exclusively, with ophthalmic frames selling at a rate of $95 across the board plus an additional $50 for single vision lenses and progressive addition lenses starting at a base of $200.

The large 1,500-square-foot facility will cater to the area’s character by dedicating only half its space to retail eyewear displays while reserving the other half to serve as an art gallery featuring local artists on a rotating basis. In addition, an attached courtyard will be used “for plenty of events throughout the summer,” said Childs, citing the potential for free yoga Sundays and movie nights.

To start, the staff will consist of an in-house optometrist up to three days per week, an optician and Daniel Childs himself. He ultimately plans to add more stores in the future. “The goal is to expand as much as possible,” he said. “We’ll look in different college towns and in areas where there are a lot of young professionals.”