DITA Partners With Aston Martin Red Bull Racing

By


LOS ANGELES—Dita has partnered with the Formula One motor-racing team Aston Martin Red Bull Racing to develop products “that meet their demanding specifications and lifestyle.” Micky Dhillon, CEO of Dita said, “Dita has always had a passion for innovation and automotive performance. We are thrilled to have partnered with Aston Martin Red Bull Racing to develop new products with ingenuity that push the limits of high-end optical craft and design.” These products will be available globally once launched on dita.com, its flagship stores and select retail partners.

Christian Horner, team principal of Aston Martin Red Bull Racing added, “We’re delighted to be beginning a partnership with Dita. Dita’s dedication to precision and craftsmanship matches our own, while it has a passion for innovation and materials technology that fits perfectly with the image of Formula One. It’s fantastic to add a stylish new partner to the Aston Martin Red Bull Racing Stable.”