CHARENTON-LE-PONT, France—Essilor International has acquired Vision Direct Group Ltd., one of Europe’s leading online contact lens retailers, with revenue of around £33 million in 2015. The acquisition strengthens Essilor’s current position in online optical retail in Europe by complementing its existing activities in the Nordic countries, the company said in a statement.

Vision Direct does most of its business in the U.K. and Ireland, but is also active in several other European countries and enjoys a reputation for excellent customer service, Essilor noted.

Vision Direct’s existing management team will remain in place, and will leverage Essilor International’s know-how to continue growing the Vision Direct business by broadening its optical products offering and further expanding its geographic footprint.