Essilor Group Adopts New Corporate Identity


CHARENTON-LE-PONT, France— Essilor Group, based here, has unveiled a new corporate identity that the company said is intended to help promote its activities in enhancing universal access to visual health and vision correction.

“On June 25, we unveiled our new corporate logo with a new look: Reflecting how the company has evolved, flourishing on its roots of innovation and entrepreneurial spirit, it reveals the milestones we have overcome these past decades, successfully expanding thanks to the diversity of its people and the robust model of its global development,” an Essilor spokesperson told VMail.

The new Essilor logo features a simple, monochrome design and is easy to distinguish from the dominant blue colors of the existing “Essilor blue” commercial brand.

Essilor said it will launch a new advertising campaign in the coming weeks that will “bring to life our mission through telling the stories of some of the people whose experiences are transformed thanks to the gift of clear sight.”