Expo Show Management Forms Medical Advisory Board

NEW YORK—International Vision Expo & Conference Show Management has formed a new Medical Advisory Board to strategize and assist in enhancing the medical strategies for optometrists at Vision Expo East and West. The first meeting was held here on March 22 at International Vision Expo East.

The Board is comprised of representatives from the following companies: Alcon Laboratories, Allergen, Abbott Medical Optics, Bausch + Lomb, CooperVision, Inc., Marco, Topcon Medical Systems and Vistakon.

“One of our best kept secrets has been the number of ODs that attend International Vision Expo & Conference on an annual basis,” said Tom Loughran, vice president for Reed Exhibitions. “For 26 years we’ve been recognized as the premiere fashion event. Over the last few years we've taken aggressive steps to build a comprehensive education program that offers products, trends and solutions for all eyecare professionals. We’ve made a lot of progress and believe new insight from the Medical Advisory Board will help us to grow our medical brand and further amplify our position as the complete eyecare event."