Eyemart Express Launches Exclusive Online Shopping for Its Rx Customers


DALLAS—Eyemart Express, a nationally recognized Top 10 optical retailer, has launched an exclusive online shopping experience for its existing customers with a valid prescription.

“We own speed and convenience in the brick-and-mortar channel, now we want to bring that customer experience online,” said Doug Barnes, Eyemart Express CEO. “Our online solution is offered to customers who have previously purchased prescription eyewear in one of our stores. With their prescription information on file, we can then recommend affordable, high quality eyewear with less risk than they’d get buying glasses without an optical professional immediately involved. The online experience is simply a handoff from the positive experience our customers have in store.”

The company stated, “Having listened to consumers’ frustrations and fears of buying glasses online, Eyemart Express has answered with a unique solution that delivers accurate, high-quality eyewear through the ultimate customer experience—all online.”

For its customers, the Eyemart Express online store recommends lens and frame combinations based on their purchase history, facial measurements and current prescription. An advanced algorithm then produces a curated selection of frames sure to fit, in line with their personal style and taste, and ideal for their prescription and lens type. If a customer does choose an option outside the algorithm’s recommendations, they are redirected to their local store where an expanded selection of frames is available.

Online orders are made in the Eyemart Express central lab in Farmers Branch, Texas, and are typically delivered in 7 to 10 business days. The company is considering expanding pick-up options in the future.

Barnes discussed Eyemart Express’ recent development and adoption of technology throughout the stores at the VM’s “Minding the Store” live event, held yesterday in Las Vegas. Watch for a full report on VM LIVE in VMail, VisionMonday.com and the Show Dailies soon.