Ken Elstad Named Director of Sales for PFO Optima


IRVING, Texas— PFO Global has appointed Ken Elstad as director of sales for PFO Optima, a subsidiary division which manufactures and distributes Resolution polycarbonate lenses, Acuity progressive design lenses, Identity customized progressive lenses and Upgrade single vision design lenses. He will be responsible for the sales growth of PFO Optima’s lens business and PFO Technologies’ eyeX3, the newest laser platform for the optical industry based of non-contact frame tracer capability.

“Ken brings over seventeen years of distinguished experience in business development, program management, and sales operations to the PFO Team,” said Rudolf Suter, president and CEO of PFO Global. “He has extensive experience in initiating start-up activities, developing strategies, and executing capture plans for successful business development efforts. Combine this with his practical sales experience, Ken provides PFO the edge in the optical sales and development market.”

Prior to joining PFO Optima, Elstad worked at Pech Optical. During his seventeen years at Pech, he worked as a sales representative and regional manager, most recently serving as vice president of sales expansion and product development.