NEW YORK—Luxottica has doubled down on its efforts to respond to Hurricane Harvey. The company announced that Oakley will be donating 100 percent of the proceeds from the sale of its Oakley Fuel Cell model, which features the Texas state flag, to recovery efforts throughout the month of September.

Luxottica has also donated $75,000 to support the American Optometric Association’s Optometry’s Fund for Disaster Relief and $10,000 to the Certified Opticians Association of Texas (COAT).

Click here for our most recent report, showing how Zeiss, Vision Source, Texas State Optical and the Mindful Eyes Foundation are among the industry groups who are maintaining strong support post-Hurricane Harvey.