LONGARONE, Italy—Marcolin Group has partnered with L Brands, under which Victoria’s Secret and Victoria’s Secret PINK is held, to create its first eyewear collection which was unveiled at the Victoria’s Secret Fashion Show on Nov. 8, 2018. The worldwide licensing agreement will be valid until the end of 2023. Global distribution in the optical market will begin in 2019. According to the company, the strategic value of this partnership is defined by the development of a business model that is capable of quickly responding to digital transformation and the ability to capture the needs of increasingly demanding and connected consumers.

Victoria's Secret and Victoria’s Secret PINK eyewear will launch as flash collections, releasing new product waves every two to three months at key times throughout the year available for purchase in stores and online.

The styles will be available for purchase on victoriassecret.com. The boutiques will showcase the eyewear with merchandising concepts specific to eyewear and in the spirit of the brands. The product will also be available for purchase directly through Victoria’s Secret and Victoria’s Secret PINK’s Instagram profiles.

Les Wexner, L Brands’ chairman and CEO said, “We’re thrilled to unveil our first-ever exclusive licensing partnership. This extension of the brand with Marcolin Group—a global leader in innovative, high-quality eyewear—speaks to the power of Victoria’s Secret and our commitment to delivering her fashion for every moment.”

Massimo Renon, CEO Marcolin Group added, "Marcolin Group has always had an innovative approach to the world of eyewear, and, once again, by forming an alliance with L Brands (Victoria’s Secret and Victoria’s Secret PINK), our group leads a vision that is up-to-date, contemporary, and keen to meet the needs of new consumers in a fast-moving and rapidly-developing market. Marcolin Group yet again confirms its clear and simple strategy to be a global player with a brand portfolio made up of high-level international brands, which are versatile, eager to innovate and complementary to one another.”