Expands into Eyecare With Appointment of Howard J. Braverman, OD


Howard J. Braverman, OD.

FORT LAUDERDALE, Fla.—MediXall Group Inc., MediXall Group, Inc. (OTCQB: MDXL), division of, a technology and innovation-driven organization focused on transforming the patient-provider experience, ihas announced the company's expansion into the eyecare arena with the appointment of Dr. Howard J. Braverman to the MediXall Advisory Board. Dr. Braverman brings a distinguished career of more than 40 years in the eyecare industry, including practicing optometry in Florida for more than 28 years, as well as serving as the president of the American Optometric Association (AOA).

He was also the national vision director for Humana's Employer Group Segment. Dr. Braverman will provide guidance and support at MediXall on strategic initiatives, as well as homing in on the patient-provider experience, as he has years of industry experience working directly with patients, the company said.

MediXall has developed a new tool for physicians to engage their patients with the level of price transparency and digital convenience that they have come to expect in every other aspect of their lives. With Braverman's direct patient-provider experience, he will guide MediXall on optimizing the new MediXall Patient Experience, so that it integrates patient relationship management/commerce with digital marketing solutions to help grow their practice, improve office efficiency, and optimize appointment capacity.

"Dr. Braverman is well-known and respected throughout the healthcare industry and is an outstanding business person with strategic vision and excellent execution skills," said Michael Swartz, president of MediXall. "We're fortunate to have Dr. Braverman on our advisory board to assist with the critical areas of identifying and pursuing key strategies to help facilitate MediXall's roll-out into the vision space. His impressive career in optometry, coupled with his experience serving in various leadership capacities within the healthcare industry, will be a valuable resource for our team as we continue to expand our services and streamline efficiency with our platform overall."

Dr. Braverman's prior experience also included serving as president of the vision division of CompBenefits, Inc. He was also CEO of Ultimate Optical, a wholesale prescription optical laboratory that was part of CompBenefits' family of companies.

Dr. Braverman was president of the AOA from 2000 -2001. He was also president of the Southern Council of Optometrists in 1993 and named "Optometrist of the South" in 1998. In addition, he served as the chairman of the Florida State Board of Optometry, has been a member of the Florida Optometric Association, and has served as a trustee of Nova Southeastern University. He is currently a member of the board of governors of the health professions of Nova Southeastern University.

"As a leader in the eyecare profession, I am looking forward to working with the MediXall Leadership team's technology-driven innovations in the patient/ provider experience. MediXall's digital innovations will be an invaluable aid to help optometrists improve their office efficiency, which in turn allows optometrists to improve the quality of care for patients that they serve every single day," Braverman noted. is a new generation healthcare marketplace platform designed to address the growing need of self-pay and high deductible consumers for greater transparency and price competition in their healthcare, Consumers can search and compare most medical, dental and wellness services based on all-in cash price, location/distance, ratings, and availability, and select the best value according to their personal preferences.