Online Women’s Retailer Adds Brick and Mortar Offerings With ‘Specs on Wheels’ for Beauty Salons

SEATTLE—The online eyewear retailer that caters to women, Rivet & Sway has introduced a pop-up boutique that fits on a custom designed tricycle for display in beauty salons. Called “Specs on Wheels,” the unique display is designed to merchandise Rivet & Sway frames in Seattle-area beauty salons. “This follows the opening of a showroom that the company launched in July in the Pioneer Square section of downtown Seattle, which “allows us to get a better understanding how to sell in the retail environment and also introduce women to the Rivet & Sway experience,” founder John Lusk told VMail.

“We are super excited to partner with forward-thinking salons to create an in-store experience where women can explore glasses as a fashion accessory,” said Sarah Bryar, who was named CEO this summer, as reported by VMail July 10, 2013. “By integrating our pop-up boutique within a beauty salon, we can reach women in an environment where they are already thinking about changing their look. And for our salon partners, it’s an opportunity to generate additional revenue while providing additional value-adding services for their clients.”

Caruh Salon Spa in North Seattle will be the first to participate in Rivet & Sway’s salon retail program, hosting Specs on Wheels during normal business hours through the end of November. Specs on Wheels will be managed by a professional stylist from Rivet & Sway providing women with a free personal fitting consultation, inviting them to shop the collection, try on frames, and custom order prescription glasses through a built-in iPad kiosk.