DALLAS—Robyn Crimmins, senior director of marketing and commercial operations for the VSP Optics Group, Sacramento, Calif., was elected to the Optical Women’s Association (OWA) board at the March 2016 board meeting. Crimmins joined the OWA as a member in September 2012 and had been attending OWA events for several years prior to joining. Crimmins will be sworn in at the April board meeting, scheduled to take place in New York, on April 14.

Crimmins worked as part of the team that was tasked with rebranding the OWA logo, colors and website. She said, “I joined the OWA because I recognized the organization as one I wanted to be a part of. OWA has always had the right mix of leadership, networking opportunities and leading edge industry information, all presented in a welcoming and fun atmosphere.

“I see becoming more involved in the OWA as a way to extend my network into other parts of the optical industry,” said Crimmins during her interview. “To be more closely associated with other leaders in the industry is an opportunity to round out my own skills and understanding, and to give back to the industry at the same time.”

“We are very excited to welcome Robyn onto the board. We know she is going to be an amazing addition to our leadership team,” said Heather Smith, OWA president.

Crimmins joined VSP Vision Care in 2006 as the manager of commercial marketing, became the director of VSP Global Marketing when VSP acquired Marchon in 2008 and more recently became senior director of marketing and commercial operations for the VSP Optics Group. In her current role, her responsibilities include: setting marketing, branding and communications strategy for all of VSP proprietary lens products, as well the VSPOne Optical Technology Centers and the administration of all sales and customer-facing programs.

Before VSP, Crimmins worked for 12 years at The Dentists Insurance Company (TDIC), a subsidiary of the California Dental Association, where she was the vice president of risk management and communications.