Optical Women’s Association Unveils Refreshed Brand Identity

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NEW YORK—The Optical Women’s Association (OWA) has unveiled a refreshed brand identity including a completely redesigned website, new logo and color palette.

“After 15 years as an organization, it was time to take a look at our brand to see if it still reflected the organization,” said Christie Walker, OWA president. “We polled both members and non-members regarding everything from the look and feel of the website, to their impressions of the organization as a whole. From this feedback, we came up with a new look and design that better represents the spirit and personality of the OWA today.”

The OWA recognized the need to refresh the visual representation of the OWA in early 2013, putting a plan in place that included adding a digital marketing committee to delve into everything from Facebook and Twitter, to the look and feel of the Website, to a new logo.

The new logo includes a three-word tagline: Connect. Inspire. Lead. These three words capture the essence of what the OWA strives to bring to its membership: connecting them with each other and the industry through networking events and interactive professional development webinars and seminars; inspiring them through mentorships programs including the One-Minute Mentor, Online Queries and a subscription to FastCompany; and providing leadership opportunities via OWA committees and Board.

The refreshed brand combines the feminine, professional and modern qualities of the OWA with its new color palette, logo, black and white visuals, website and new collateral materials.

“Our mission is still the same—enhancing and promoting the leadership role of women in the optical industry through networking, education and support—but now we will go forward with a vibrant new look and renewed energy,” said Walker.