Pearle Vision to Unveil New Prototype Store Design

MASON, Ohio— Pearle Vision yesterday announced plans to unveil its new store design. A division of Luxottica Retail  (NYSE: LUX), with its North American headquarters here, Pearle Vision will hold a ribbon-cutting ceremony at the location of the prototype in Lyndhurst, Ohio, outside of Cleveland, on Sept. 17 at 11:30 a.m. The new neighborhood eyecare center features Pearle Vision’s completely remodeled design, including a new brand logo and signage, modernized displays and a completely transformed floor plan.

“For more than 50 years, Pearle Vision has been committed to providing genuine eyecare to our patients, and now, in 2013, we are proud to unveil the first

of our newly designed neighborhood eyecare centers,” said Srinivas Kumar, senior vice president and general manager, Pearle Vision. “We are excited to share the new design elements with our entire network and believe that everyone will love the new look and feel of our center, which incorporates our rich history, provides a welcoming atmosphere, and features eclectic displays and modern retail space.”

Earlier this year, Pearle Vision unveiled at its annual licensee conference the new brand image with an updated logo and re-designed color palette for its centers, as reported in VMail, April 19, 2013.

The new Pearle Vision store design sets the standard for the optical retail chain’s other new and remodeled eyecare centers, the company said. Created to deliver a consistent brand experience for patients across the country, the new Pearle Vision center features a modified floor plan that brings the doctor forward and eliminates walls between the retail section and doctor’s offices, creating an open flow and atmosphere. Current Pearle Vision licensees will have the opportunity to incorporate all or some of the new design elements into their existing centers.

With more than 610 centers throughout North America, Pearle Vision optometrists continue the traditions and
principles created by Dr. Stanley Pearle in 1961, the year the optical retail chain was established that is now incorporated into the new company logo. Pearle Vision is now seeking to grow its national footprint and has identified development opportunities in markets across the country. To fuel its growth, the company is looking for optometrists interested in licensing opportunities as it continues adding new locations while also converting company-owned stores into licensed practices, as reported by VMail Jan. 21, 2013, and July 10, 2013.