Model imagery courtesy of WGSN.
​
NEW YORK—Show organizers have announced the addition of pop up fashion shows and celebrity-hosted trend presentations to its lineup of fashion-forward programming at International Vision Expo East, taking place at the Javits Center here (Education: March 30 to April 2; Exhibition: March 31 to April 2).

With four “moving” fashion shows presenting a troupe of models walking the show floor—wearing chic black outfits, wild hair and makeup, and the season’s hottest statement glasses and sunglasses – Vision Expo will be bringing emerging designs and boutique eyewear to the forefront all day long on Friday, March 31.

For that day, the troupe will turn the show floor into a runway as they feature the latest eyewear found right in the exhibit hall, culminating at the Bryant Park Lounge with a celebrity emcee sharing the latest eyewear trends in colors, shapes, details and lenses.

The fashion show schedule is 10:30 am, 12:00 pm, 2:00 pm and 4:00 pm, with the last fashion show of the day ending with a champagne toast.

10:30 am.: COLORS—super bold, colorful frames in neons, pastels, neutrals, and more.
12 pm: SHAPES—out-of-the box silhouettes.
2 pm: DETAILS—embellishments, patterns and prints, cut-outs, matte finishes and more.
4 pm: LENSES—mirrored, tinted, gradient, patterned lenses (sunglasses only).
For the first time, Vision Expo East is bringing attendees a New Designer Gallery offering an elegant and fresh environment for emerging designers to distinguish themselves in a curated destination in the Madison Square Park Lounge.

Representing the individual aesthetic of up-and-coming designers, attendees can find modern silhouettes, colors and textures that offer a fresh take on the latest eyewear trends, designs and collections from designers including IMD SRL, Groover Spectacles, Crossky International, Hillman, Eyevan 7285 and 35/139 Tokyo, among others.

Attendees will also have access to a full slate of fashion-focused education, including: Interactive Pop Up Talks taking place in The Galleria Lounge, allowing participants to learn about various topics in fashion, business and social media.

Other fashion education includes an invitation-only Boutique Buyer Panel, with suppliers and buyers representing the uber chic and aspirational high-end eyewear category. Fashion and innovation-focused CE sessions designed to give attendees insight and ideas on how to source suppliers that meet their unique needs.

To learn more about Vision Expo, or to register, visit visionexpoeast.com.