Products With Soul on


VENICE, Calif.—“What good is an individual without vision? What good is a product without soul?” So asks the narrator of the Garrett Leight California Optical (GLCO) short film released last week, “GLCO Icons: John Lennon.” In the film, which is a minute-long segment depicting John Lennon as the inspiration for GLCO’s latest frame, The Wilson, archival footage combines with modern animation and a poetic statement telling viewers that individuality, vision and soul are necessary for a product to be great.

Watch the segment now in VM Video or view the video and story in’s Style section. For further glimpses into the inspiration for GLCO products, visit Garrett Leight’s YouTube channel.