FRANKLIN LAKES, N.J.—Steve Dorfman from Driven to Excel will be the guest on the Aug. 19 edition of “The Power Hour,” the weekly broadcast hosted by Gary Gerber, OD and founder of the Power Practice.

“Steve’s background in two diverse industries—hospitality and car sales, allows him to bring a very different point of view to orchestrating a patient’s visit in your practice,” Gerber said. “In addition to his nine imperatives, Steve talks about why the patient experience is the real key to practice profitability.”

The Power Hour is sponsored by Essilor of America, Optovue and VSP Global. Details about the shows, including how to listen in and links to previous episodes, can be found online at PowerHourInfo.