The Power of Digital and Social Media on


NEW YORK—As the diversity of the U.S. population continues to be one of the most important business and health care trends in recent decades, digital and social media play an especially important role in forging bonds with multicultural groups.

Transitions Optical, which has been expanding its commitment to help ECPs become better educated in this area, has pulled together one of the largest troves of information, resources, explanatory and point-of-sale materials – often in bilingual versions, in its new website. Learn why digital media is key to reaching your multicultural patients in this highlight from Click.