Think About Your Eyes Initiative Announces Gunnar Optiks as Latest Partner and Continued Advertising Ventures for 2014

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ALEXANDRIA, Va.— Think About Your Eyes (TAYE), a public awareness campaign sponsored by a non-profit organization under The Vision Council, recently announced that Gunnar Optiks will join the initiative as its ninth partner. In addition, the campaign announced plans to continue its consumer outreach through a number of advertising ventures via national cable television, radio, print and digital advertising and social media engagement in all 50 states scheduled through Q3 2014.

According to TAYE, support from the eyecare community has been crucial to the campaign. Gunnar Optiks, which specializes in technology solutions designed to reduce digital eye fatigue, joins The Vision Council, National Vision, Inc. (NVI), Refac Optical Group, SpecialEyes, Walman Optical, Transitions, Essilor and Luxottica as the latest campaign partner. The initiative focuses on educating consumers about the importance of vision health and annual comprehensive eye exams, TAYE said.

“We couldn’t be more excited about this partnership, as we believe strongly in educating the public about the importance of maintaining eye health through an annual comprehensive eye exam,” said Joe Croft, Gunnar CEO. “Our team recognizes the need for healthy eyes, especially as people are spending even more time in front of digital screens, and joins this critical initiative to build awareness with other vision community leaders and eyecare providers in support of the Think About Your Eyes campaign.”

“Since the national launch of the campaign in July, the website has seen more than 700,000 visits, with more than 80 percent of those visitors going to the doctor locator,” said Ed Greene, CEO of The Vision Council. “With results like these, it’s no surprise that we saw a 3.5 percent increase in overall eye exams in Q3 2013 alone. As consumer awareness increases, we encourage those eyecare providers who haven’t already enrolled to join this initiative to ensure consumers can find them.”

Industry members interested in becoming official TAYE partners should contact Dave Plogmann, director, industry relations, at dplogmann@thinkaboutyoureyes.com. For eyecare providers, visit www.thinkaboutyoureyes.com/enroll or contact Jon Torrey, director, professional relations, at jtorrey@thinkaboutyoureyes.com. For general campaign inquiries, contact Rick Holt, executive director at rholt@thinkaboutyoureyes.com or (703) 548-6504.