CHICAGO—ThinOptics—a consumer-oriented eyewear brand that pioneered stemless reading glasses—announced its ongoing partnership with Prevent Blindness, just in time for Healthy Vision Month.

ThinOptics has pledged to assist Prevent Blindness in promoting their 20/20 at 40 initiative, which is a public awareness program that encourages people in their 40’s to get a baseline exam to help track any problematic changes in the eyes as they change. The program specifically targets those 40 and above, as 40 is an age when indicators of reduced vision and/poor eye health begin to become more prominent.

“As we age, the quality of our vision will likely decrease and for some, that can easily be corrected with eyeglasses or contacts. By getting a baseline eye exam, your eye care professional can track changes in the eye to make sure these changes are not due to a more serious problem, like glaucoma or age-related macular degeneration,” said Hugh R. Parry, president and CEO of Prevent Blindness. “We thank ThinOptics for their commitment to healthy vision in support of our 20/20 at 40 program and helping us in our sight-saving efforts.”

In addition to raising awareness about the potential risks stemming from lack of proper eyecare, ThinOptics is focused on enabling people in their 40’s to seamlessly deal with the complications in life created by presbyopia, which often targets adults over the age of 35. According to the National Eye Institute, some signs and symptoms of presbyopia include having a hard time reading small print, problems seeing objects that are close, headaches and eyestrain.

“We know that there are a lot of fears associated with aging and loss of sight and we aim to give the public the necessary resources to alleviate those fears through this partnership with Prevent Blindness,” said ThinOptics co-founder and VP of marketing Darren Lancaster.

ThinOptics has also partnered with decorated Paralympian and contemporary artist, Gregory Burns, to develop a custom line of ThinOptics inspired by his most popular artworks. A portion of the proceeds from each pair of Gregory Burns Collection ThinOptics sold will be donated to Prevent Blindness to further aid them in their efforts to fight blindness and save sight. The glasses can be purchased online at www.thinoptics.com/preventblindness.