Google agency developer Liz Austin, said attendees can learn how the world of digital is changing the way patients are finding ECPs.
Alexandria, Va.—Show organizers for Vision Expo East have announced exclusive events for ECPs including a presentation from Google agency developer Liz Austin, a dynamic VIP networking reception, and sessions focused on utilizing Google’s digital products to grow their eyecare businesses.

Show organizers said Vision Expo has partnered with Google to bring attendees the latest tools and opportunities available to the eyecare industry. With a Google Connect VIP Event and a day-long program including Google Talks and a hands-on workshop—facilitated by Marketing4ECPs—these sessions will allow attendees to hear directly from Google gurus on how to best utilize the latest digital marketing tools to enhance the brand presence of their eyecare business, attract new customers and retain current ones.

“Attendees can hear about how the world of digital is actually changing the way customers and patients are finding eyecare professionals,” said Austin, in video remarks available here.  “We’re going to give you some top trends and insights that you can bring to your business, and truly make an impact.”

A series of free Google Talks will take place as 20-minute sessions in the new Marketing Stadium where attendees can learn how to utilize Google digital products to grow their eyecare business. Attendees will learn how to remain competitive in the web-based world and attract new patients and customers with a strong online presence, and the search engine marketing techniques needed to compete on every channel available in the digital space, among other topics.

“Vision Expo has a long history of delivering branded education from global leaders—including customer service experts Ritz Carlton and Disney, and celebrated speakers on retail like Paco Underhill,” said Tom Loughran, Reed Exhibitions industry vice president. “We’re committed to continuing to provide this level of education to our attendees through new partnerships like Google.”

This year’s education programming also includes sessions covering the latest in industry technology ranging from clinical diagnosis and research to blue light and retail technology. Sessions include:

Vision Expo East will take place at the Javits Center in New York with education set for March 30 to April 2 and exhibits from March 31 to April 2.